Marla Mitelman, Executive Director at JP Morgan, leads Rapid Experimentation in Digital Innovation. With 25 years of experience across APAC, she has worked with BCG Digital Ventures, Vodafone, Commonwealth Bank of Australia, and more. Marla is a strategic designer passionate about creating purpose-driven products and services. She has led digital transformation projects in telco, retail, and investment banking, and was part of the founding team at BCG Digital Ventures in SEA.