Agenda
19 October | Vienna
Vienna runs with Central European Summer Time (CEST) which is GMT+2.
Online attendees, watch out for updates on how to join.
08:00 – 09:00
Open Doors
09:00 – 09:10
Kick-Off
Learn about what to expect of the day.
09:10 – 09:35
Welcome
Opening the second edition of the George UX Conf, Maurizio Poletto, Chief Platform Officer at Erste Group, welcomes all UX enthusiasts and creative minds with his opening talk.
Erste group
Maurizio Poletto
Chief Platform Officer
09:35 – 10:00
How Revolut Designs Simple Digital Products for the World
Maria Herrera’s emphasizes the importance of designing simple digital products for global audiences. Maria’s talk highlights that simple digital product design leads to better user experiences. Higher satisfaction, and increased business success naturally comes along with this.
10:00 – 10:20
Break and Fireside Chat
During the break you can recharge with a cup of coffee or make conversations* (in-person attendees only).
10:20 – 10:45
Ubuntu Design Framework
In product design, tapping into the power of community plays a vital role. In practice, we utilize the collective knowledge and expertise of the business to develop and refine our digital products. However, in instances when time constraints hinder thorough research and discovery, we must depend on the experiences of our stakeholders to make informed assumptions.
Middle east banking
Batsirai Madzonga
Design advocate for one of the leading banks in Middle East
10:45 – 11:10
Insights Center, Rocking the Financial UX through Research
Discover Insights Center, a tool to create the best user experience at CaixaBank. Join Natalia Heredia, the UX Research Lead, as she shares insights into how the UX Research team at Insights Center has fostered a customer-centric culture within the organization and successfully transitioned from tactical to strategic research.
11:10 – 11:30
Break and Fireside Chat
During the break you can recharge with a cup of coffee or make conversations* (in-person attendees only).
11:30 – 11:40
Interactive Session: User-Centered Design vs. Design-Led Innovation
11:40 – 12:05
AI vs Humans: Who Designs Better?
Join Julian and Elif for insights and practical ideas on incorporating generative AI effectively in product and content design. This way, they’re embracing its collaborative potential while upholding the core principles of design, and human creativity.
12:05 – 12:30
Panel Discussion
12:30 – 13:35
Lunch
13:35 – 14:00
The Lies We Tell Ourselves about Design Systems
Design systems come with promises. Sometimes, though, they don't deliver. Our assumptions and expectations about such systems are partly to blame. But there is hope! By recognising design systems for what they are, we can use them more effectively.
Rabobank
Stephen Hay
Creative Director
14:00 – 14:25
Illustration Systems: Digital Emotion Management
Ilenia’s and Ani’s role is to bring the human touch to a cold user experience. They help the brand being present and creating an authentic narrative. Furthermore, the duo helps the users to understand their digital path. Ilenia and Ani will show their case studies from N26, Sumup, Flowe, and Affirm.
14:25 – 14:45
Break and Fireside Chat
During the break you can recharge with a cup of coffee or make conversations* (in-person attendees only).
14:45 – 15:10
From Stale to Stand Out. How We Transformed Wise’s Design System
Boring. Bland. Generic. For years, that’s how Wise was described, according to Cameron Worboys. However, the company has undergone the transformation from stale to stand out. In this talk, Cam gives a behind the scenes look at how they re-designed Wise.
15:10 – 15:35
How We Keep Users Central to Monzo as We Grow
The challenge for Monzo is maintaining customer-centricity as they scale and grow. The question is how to maintain this customer focus while empowering other teams to conduct their own research. Monzo aims to avoid becoming research gatekeepers. The values of robustness and high-quality findings are highly important to them.
15:35 – 16:15
Long Networking Session and Break
Enjoy the extended break by grabbing a coffee and having a chat with some of our speakers at the networking booths* (in-person attendees only).
16:15 – 16:40
How Google Uses its Conversational Interfaces: Call Companion UI Demo
Some people feel more comfortable speaking, others typing! The demo uses the latest Call Companion UI which provides a multi-modal (i.e. voice and visual) customer experience throughout your entire conversation with the agent.
google Cloud
Riccardo Carlesso
Developer Advocate
16:40 – 17:05
Enhancing UX Maturity in Designing Financial Services for the Masses
Niels’ talk emphasizes the power of user experience (UX) in driving Deutsche Bank's digital transformation. It discusses, among others, the challenges of designing a white-label banking app & strategies for building buy-in for UX. The talk concludes by highlighting the importance of UX maturity in a bank’s positioning.
Deutsche Bank
Niels D. Siebenborn
Senior UX Designer
17:05 – 17:25
A Tale of Piggy Banks & Pixels: How to Build a Banking Experience for Children and Their Parents
Designing a digital banking experience for families is more than just a matter of simplification or making some elements bigger. We must consider the needs of the parents and put ourselves in the children’s shoes to make banking as easy, fun, and yet helpful as possible for the little ones. In other words: we make banking childly but not childish.
17:25 – 17:35
Closing Ceremony
17:35 – 18:05
Performance Act
18:05 – 22:05
Food, Drink, Music
* Make the most of your conference experience with our networking opportunities, such as Fireside chat and coffee table sessions.
Keep an eye out for networking booth signs and take advantage of the opportunity to connect with fellow attendees and speakers throughout the event.