Open Doors

Kick-Off

Learn about what to expect of the day.

Welcome

Opening the third edition of the George UX Conf, Maurizio Poletto, Chief Platform Officer at Erste Group, welcomes all UX enthusiasts and creative minds with his opening talk.

Nubank Caixinhas

Traditional Brazilian banks tend to ignore mass retail customers, seeing them as unprofitable. Nubank, dedicated to making investments accessible to everyone, introduced Caixinhas to change that. Caixinhas helps customers feel confident about investing by letting them organize their money around personal goals. In the app, they can create customizable "buckets" with names and pictures, making it feel more personal and engaging. They can set up as many buckets as they like, and their money starts earning interest right away.

Break and Fireside Chat

During the break you can recharge with a cup of coffee or make conversations (in-person attendees only).

Click, Swipe, Invest, How Tech Giants are Secretly Transforming Into Banks

Explore how tech giants are integrating investment tools into everyday digital platforms, revolutionizing financial services with personalized, convenient management driven by consumer behavior and open banking. Discover how APIs ensure real-time data accuracy, compliance, and scalability, making wealth management more accessible.

The journey of N26's evolution from everyday banking to an investment platform and beyond

Learn about the journey of N26 from a banking app to an investment platform, where the focus is on strategic decisions and design processes behind product developments, such as Crypto and ETFs. The session will expand on UX research methods that balance long-term insights with short-term decisions, detailing the Discovery to Delivery process and highlighting navigation through regulatory challenges in a competitive market.

Break and Fireside Chat

During the break you can recharge with a cup of coffee or make conversations (in-person attendees only).

The art & craft of making learning fun

Learning a new skill is hard. It takes time and dedication. When social media competes for our attention, how does Duolingo cut through to help the world learn? Go behind the scenes of the world’s #1 learning app to see how they build habits people want. You’ll get a taste of their magic sauce: research, science, craft, and a whole lot of fun.

Panel Discussion: Breaking Down Barriers. Making Investment Open for All

Lunch

Investing in Yourself as a Designer: Experiments in Design Empowerment

The talk will center on the challenges of scaling UX design in a large organisation and how JP Morgan is helping designers become more empowered by investing in themselves. Marla will share practical tips and examples of approaches you can start using tomorrow to help navigate the increasing complexities that come with large-scale digital design projects and to help designers move from Pawns to Players.

Lunar's AI Assistant

Lunar launched the AI Assistant this year. Join Kasper to discover the opportunities and challenges Lunar faced when introducing this groundbreaking new technology to their users. Kasper will share what they learned and how Lunar managed expectations while balancing research, ideation, and testing in a fast-paced fintech environment.

Break and Fireside Chat

During the break you can recharge with a cup of coffee or make conversations (in-person attendees only).

Design Driven Futures in Banking: Investing and the future of money

The pandemic has altered the course of many things, including how people approach investing. This new wave of investors isn’t seeking traditional investment solutions offered by banks; they are drawn to outliers in fintech. These developments present significant challenges in understanding how to create value for the non-traditional investor. Over the past two years, BBVA has been developing and deploying strategic foresight capabilities to facilitate strategic reflection on the major shifts in investment trends. In this talk, Andrés will explore strategies to embed this new mindset within a large organisation.

The art of getting it done: how we deliver value to our customers, fast

Over the past four years, Margarida has had a front-row seat to Revolut's remarkable growth. In this talk, she'll share an inside look at how the design team has driven and supported that expansion, revealing their core philosophy and the pivotal role they play in shaping the company’s success.

Long Networking Session and Break

Enjoy the extended break by grabbing a coffee and having a chat with some of our speakers at the networking booths.

The Design Graveyard

Let's take a walk through the secret graveyard of design at Lightyear, where brilliant ideas meet their premature demise. We'll commemorate the sketches, concepts, and prototypes that never saw the light of day, exploring why some designs flourish while others get put out to pasture. We'll celebrate these fallen heroes, acknowledging their ambition while learning from their short-lived existence. From compliance concerns to evolving goals — or maybe they were just bad ideas and deserved it? Together, we'll embrace iteration as essential, build the courage to kill bad designs early, and rediscover the joy in our craft.

For people going places

At Wise, our definition of quality is to “exceed expectations.” Wise’s rebrand in 2023 generated a significant uplift in homepage registrations. It increased multi-product adoption, boosted card orders, account openings and so much more. It didn’t just exceed expectations; it blew the doors off. And it was only the beginning. Designers often talk about “getting a seat at the table,” but how do you earn one? In this talk, Nikki will take you through how Wise design quadrupled the team size, invested in people as well as quality, and made the leap from design as a service to design as a product partner.

Simple ≠ Generic: crafting an Investment experience for Every User

Is it possible to build an investment experience that is both simple and unique? One that guides beginners while allowing seasoned investors to thrive? In this talk, Diego explores the challenges of designing an inclusive investment experience for George. He will share real-life examples of conducting lean research, managing stakeholder expectations, addressing complex business needs, and fighting for simplicity whilst navigating a myriad of legal requirements.

Closing Ceremony

Food, Drink, Music